Self Help

When a property, or part of it, stands vacant, you’re losing money! Sure, you may be getting ready to sell the property at a big profit. But if you’re not getting income from it, the property is almost certainly causing you to lose money.

To maximize your top line, you must strive for zero vacancies in every rental property; For with every square foot of available space rented, your top line is certain to give you a rich bottom line! Now you won’t be able to achieve zero vacancies every day of the year in every property. But if you strive for that zero rate, you’re certain to reduce your vacancy rate to close to zero. And that is the goal you’re seeking to reach.

How do you achieve a zero vacancy rate? By using low-cost marketing methods that get your property data in front of potential renters. Let’s look at such methods and how you can use them. Low-cost ways to market rental space include:

1. Free store display bulletin boards.
2. Local “pennysaver” newspapers.
3. Religious group weekly and monthly bulletins.
4. Government agencies looking for rental units.
5. State agencies seeking homes.
6. Local fliers for people seeking space of some kind.
7. Ads on local Internet websites.